Launching any new product or service requires creating ample awareness, to be generated, for increasing the sales. Same goes for any new mobile application too. Creation of ample awareness by the app development company in Kolkata leads to increased rates of acquisition by the users. Once new users goes through the onboarding process, there has to be newer promotional and engagement plans in place to retain them. So, how should this process go along to ensure a smooth run? Let us have a look –
Setting Up a Clear Message
There should be a core message associated with the promotions which would inspire the users to download the app. It should incorporate the users’ needs and highlight the benefits which the users would get from using the particular app. The prime features of the app can be either improving productivity or make the life of users more convenient or it can also be for the entertainment of the users. There can be many more benefits which the app user might get from the app development service in Kolkata and those have to be brought to the attention of the potential clients. If this message resonates with them, they would be interested to download.
Pre – Launch Plan
If there is a list of potential users and the demographic details of the targeted audience, then this list can be used for further work. These individuals can be targeted for any beta releases and any other kind of soft launch. This would give the app developers an idea so as to how the end users would be using and interacting with the app. Their feedback would be very essential in making various changes by the app development company in Kolkata, if need be. After implementing any necessary revisions, the app can be used for a wider release.
Mutually benefiting partnerships can also be formed with other apps. This would not only help in generating more buzz in the digital world but also can lead to division of the marketing and sales costs.
Formulating the Necessary Collaterals
There can be different relevant collaterals created which would be beneficial for the promotions, for example – a press release before the launch. Review guides, screenshots etc of the app and its navigation can also be shared.
App Store Optimization
App store optimization involves the various processes which need to be undertaken for the improvement of the app store listing and is done as an app development service in Kolkata. As is the case with SEO, this is also done to increase the traffic to the particular app in question. This increases the number of downloads.
As has been observed, users discover apps on the app store by searching. There are some extremely crucial points, which should be followed in this regard. Some of those are:
• Using SEO keywords
• Optimizing the meta title and description with appropriate placement of keywords
• Selecting the best icon and using relevant screenshots is also suggested by the app development company in Kolkata
Utilizing the Unbound Potential of the Different Social Media Channels
Potential users can be reached by proper promotions on social media. The first step for this would be to identify the social media channels where most of the targeted audience can be found. Such platforms are highly beneficial for the following:
• Regular posts and updates for the audience
• Arena for engaging with the audience through interactions with them
There are various dedicated groups on channels like Facebook, Reddit etc where most of the targeted audience can be found. The targeted clients can be communicated with directly through such groups. Channels like Twitter, Instagram also does wonders for reaching out if proper and popular hashtags are used.
There is no cost involved in the organic promotions and is an inclusion in the app development service in Kolkata on such channels and it makes the lives of the ones who promote it much easier.
Using Paid Means of Advertising
There are different ways in which the app can be promoted by paying a certain amount of fee to the promotional channels. Some of those are:
Facebook Promotions - It is one of the best methods of user acquisition. It being the biggest social media in the world, there is a sea of potential users there.
Re targeting – If an individual visits the app platform and leaves, then this group can be targeted later. When he/she browses other websites, these ads would be shown there too, as a reminder to the potential user. This process is expertly used by the app development company in Kolkata.
It is always advisable to reach out to the experienced professionals for targeted marketing purposes. For more information on app development and promotions, connect with us today!