Festive seasons give you a great opportunity to reconnect with your current prospects and customers. These times, promotions should be driven by emotions. Before the festive seasons arrive, plan effective marketing strategies during that can help to connect with your target audience and customers in a better way.
New offers, deals, and discounts are lucrative ways to promote your brand during festivals. In this article, you can find a few unique and effective medium of using digital media during festive season.
Best Ways To Market Your Brand In Festive Season
Here are a few tips that will help you to tighten the bond with your clients/customers during the festive season.
Ad campaigns for festivals:
During festivals like Deepawali, Holi and others, develop an innovative ad campaign that highlights your product as means to celebrate the festivals.
A reputed digital marketing company in India, App Expertin plans to offer 50% flat discount throughout the winter on the context of Christmas. App Expertin stands out where everyone else is offering limited period discounts.
Cadbury came with a new ad campaign for their product ‘Dairy Milk’ during Deepawali through which they tried to put chocolate as a substitute for the Deepawali sweets. Another fantastic ad campaign was ‘Go Madbury’ by Cadbury, where the company invited the consumers in India to invent their own Cadbury Dairy Milk Chocolate.
Frito-Lay’s (Pepsico) Kurkure came up with another exciting ad campaign, ‘Muh Kurkure karo’, They sermonized people about having Kurkure rather than having excess sweets this Deepawali. Mr Jain adds “We had thought of coming out with heart shaped soaps during Valentine’s Day. This year we are hoping to contact corporate to set up our stalls in their premises during festival times.”
You can also develop innovative ads and campaigns like these to have an edge over others this festive season. Or, you can start brainstorming today!
Special Offers and discounts:
People love to shop around and add to their collection during festivals. So, as a leading digital marketing company in Kolkata, you should target on this propensity of your customers to introduce some very attractive offers. You may do that in the form of buy-one get one free offer, discount on second purchase, free samples, flat discounts, and so on. If you are an apparel brand, you may add good amount of discount before Durga Puja.
It’s the time of the year, when people of Kolkata do the maximum expense on attires. Introducing some combo offers or discounts will upscale the rate of sale in a gush. It depends on your product and your unique idea that creates the difference.
Greeting cards and gifts:
Giving or sending greeting cards and gifts, calling over phone to greet or sending SMSs across your customers is the oldest and the best method to network with your clients and customers. Use greeting card, gifts, e-cards, phone calls and SMSs as a means to inform your clients and customers of the new schemes, offers and your latest product launches or some other update.
As per a popular digital marketing company in India, e-card is a great way that can connect with people during festive seasons.
Sponsoring celebrations/events:
As you know, we Indians celebrate and enjoy the festivals by having a get-together with friends and relatives. You can cash in on this opportunity and provide them a platform to do so and at the same time you can ensure that your company and products are promoted through it and during it. You can also keep some contests, quizzes and a host of competitions to further promote your brand at the event.
Keep communicating:
A top-notch digital marketing company in Kolkata recently spotted a myth that prevails about business-client relationship during festive season.
Most of the people think that corporate clients and your customers would be busy during festivals. But this is not true for all. It is this time that they get the least calls for business development and a good time for you to pitch. So, keep regular touch with your clients and customers during and after the festivals.
Bottom Line
Promotion during festival is more important as people can connect with your ads. Whatever be your plan, just make sure it is festival specific. For example, you cannot promote a Holi offer in Christmas! Also, try to keep the offer for a little long time than the occasion. This will help more people to avail your new deals